In today's competitive environment is not that easy to stand out from the crowd. The internet opened the doors of communication and to find out about who truly knows his craft is way easier than before.
It is important now to know your shit and offer real value to those working with you.
Be an autodidact and keep your self-learning on point.
Here is the link to your new cocktail e-book:Bartender's Manual - Harry Johnson - 1882